Lighter Bags, Brighter Futures: Coachtopia's Sustainable Fashion Campaign with Ariana Greenblatt

Coachtopia, the renowned fashion brand, launched its newest campaign "Lighter Bags, Brighter Futures," featuring 2023’s Barbie movie star, Ariana Greenblatt. This campaign celebrates the brand's latest drop from the Coachtopia Loop collection, which emphasizes sustainability through ultra-light recycled bags.

Set against the backdrop of Coachtopia's commitment to environmental consciousness, the campaign introduces us to a range of new ultra-light styles crafted with at least 98% recycled PET plastic. These bags adhere to a monomaterial approach, ensuring they are recyclable within Coachtopia's closed-loop system.

Ariana Greenblatt, known for her role as Sasha in Barbie, joins Coachtopia in championing sustainability. Expressing her excitement about the collaboration, Greenblatt highlights Coachtopia's innovative designs and their contribution to environmental preservation. “I’m excited to be a part of something that’s better for our environment,” She says, “What Coachtopia is doing is incredible and I think a lot of people are going to want to join it. They are at the forefront of this movement with their innovative designs and I’m just happy to be a part of this.”

The key styles featured in the campaign include the Coachtopia Loop Mini Puffy Tote and The Loop Mini Backpack. These new styles, along with others in the collection, boast reduced carbon footprints compared to traditional styles made from virgin materials.

The campaign also showcases Coachtopia's commitment to innovation with the introduction of new materials and techniques. Variations of the Ergo bag now include Croc-Embossed Coachtopia Leather and Wavy Lava Upcrafted Leather, both incorporating recycled and repurposed materials. Additionally, the collection features prints by designer Kelly Ficarra,.

Returning favorites in the collection, such as the Ergo bag in Cherry Print Coachtopia Leather and Checkerboard Upcrafted Leather, now come in new colorways, reflecting Coachtopia's dedication to continuous evolution and sustainability.

Since its launch in April 2023, Coachtopia continues to offer customers the opportunity to trade in products for recycling, contributing to the brand's vision of a fully circular economy.

As part of Tapestry, Inc., Coach remains dedicated to its founding principles of quality craftsmanship and inclusivity. With Creative Director Stuart Vevers at the helm, Coach continues to create timeless pieces for individuals to express themselves authentically.

The "Lighter Bags, Brighter Futures" campaign exemplifies Coachtopia's ongoing commitment to sustainability and innovation, inviting customers to join the movement towards a more environmentally conscious fashion industry. With Ariana Greenblatt as its ambassador, Coachtopia reaffirms its position as a leader in sustainable luxury fashion.

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