Social Media Stars, The Pitman Sisters, Fill Us In On Creating Viral Moments, Working With Paris Hilton, & Choosing Family First
Photographer: @bysammismith | Stylist: @jazminwhitley | Hair: @siennawatsonn, @haileyadickeshair, @michaelrinxon | Makeup: @micaelaclear, @kayli_rachelle, @jaymekav | Videographer: @acaciaevans | Studio: @chandlercreativestudio | Photo Assistant/BTS: @hillarysonline | Stylist Assistant: @talinsilva | Producers: @bysammismith, @emilyblairmedia | Words: @ilovelucyivey
Halle is wearing a Green Suit by Jovani , Covet shoes, H&M studio necklace. Hope is wearing a Blue coat by OW collection, sheer lace gown ASOS, glasses sunglass hut , earrings H&M, nude heels Covet. Hasley is wearing a red top and skirt H&M studio collection, red structured jacket by OW collection, patent leather shoulder bag by Hammitt , shoes Alohas, glasses Bottega Veneta
A soda can, ladder, and Lady Gaga’s “Poker Face”, all mixed in one is not a recipe one thinks will propel them to fame. Neither did The Pitman Sisters until their video hit one million views in one hour.
Sitting down with the Jacksonville, Florida natives, Hasley (26), Hope (21) , and Halle (19), one instinctually sees how dancing in their home would propel them to internet fame as the sisters’ charm and charisma is undeniable.
Spilling their secrets to Our Era, The Pitman Sisters are known online for sharing dance, beauty, and style content where they have amassed 3.2M followers across TikTok and Instagram.
Their most recent viral moment is their dance to “Bed Chem,” one of pop-star Sabrina Carpenter’s hit songs, where the three sisters are seen choreographing their own dance routine to the sensual record. Their debut video of this dance has 13.2M views and counting, showcasing the sisters’ influence and draw to viewers on the platform.
The close-knit trio were normal teenagers and young adults when they started their TikTok in 2020, and now they're being flown out to the Sabrina Carpenter tour in Ohio because Spotify saw their dance and wanted to highlight the creative’s influence on the song.
“It’s moments like these that are so special and make us want to continue to create content as it’s not normal for people to blow up on a social media platform from where we’re from in Florida,” Hasley said.
Halle is wearing a skirt by Showpo, boots DSW, belt Laurel and Gold, lace top H&M studio. Hope is wearing a sleeves turtleneck Vyvacious , belt Laurel and Gold, skirt Amateras Japan, shoes Ann Taylor. Hasley is wearing Denim H&M studio, pants Vyvacious, belt Laurel and Gold, jewelry Boys Lie
The Pitman Sisters’ goal however wasn’t to become sensational content creators by creating viral moments with songs, such as “Bed Chem” and Jack Harlow’s “Lovin On Me.” They wanted to flex their creative muscles as they all are creative individuals in their own right and have a strong dance background. Their creative muscles allows them to share content with people that is digestible and relatable, which has caught the attention of icons, such as Paris Hilton.
At the end of September, Hasley, Hope, and Halle got to work with the “Stars Are Blind” singer for her new song “BBA,” which for the The Pitman Sisters was a surreal experience. A few years ago the sisters were living in Jacksonville and now they’re living together in Los Angeles and have carved out a career path for themselves they couldn’t imagine for themselves four years ago.
Now on the screens of millions of people across the world, their viewers wonder how they come up with their ideas. It’s not as calculated as one may assume. It’s quite organic as the sisters each live their own lives, have their own friends, are in different stages of life.
“Before we film we present ideas to the group. Normally someone has an article of clothing they want to wear, a color scheme they want to work with or a certain way they want to look based on how they feel. We then workshop our ideas out loud by discussing how it makes each one of us feel and how it could relate to the larger group,” Hope said.
The Pitman Sisters might call it chance they have grown a large following on social media, but their success can be attributed to many things. The sisters’ originality, doing what feels aligned to each of their individual aesthetics and working collaboratively has allowed them to create their best work on screen and partner with cultural icons.
“We feel very lucky to have all three of us to bounce ideas off of and to do this with family,” Halle said. “When things may get hard we can look to each other and remind ourselves why we keep doing this.”